Starbucks has a new pricey variety of coffee called Costa Rica Finca Palmilera that costs $7 a cup (or $40/lb). So last night on Jimmy Kimmel Live, they decided to have a little fun with some unsuspecting consumers and orchestrated a faux taste test - setting up two identical unmarked cups of plain Starbucks coffee and asking people to tell which one was the $7 variety. Yet despite the sameness and cheapness of the two drinks, most people still insisted one was better than the other. Check it out above. [Seattle Pi via Eater]
