8 Questionable Celebrity Chef Endorsements

Image via Diageo

Celebrity endorsement can be a veritable minefield for both company and endorser. Accepting $50 million to appear in cola ads would seem like a no-brainer to most people, but when Beyonce Knowles’ deal with Pepsi was announced recently, the pop-star courted criticism from those - like Mark Bittman - who argue that it’s irresponsible for stars to promote products as unhealthy as soda. But Knowles was neither the first nor last star to straddle the awkward line between celebrity and role model. In fact, the last year has borne witness to the sloppy fallout of several uncomfortable endorsements...